SOCIAL CONNECT

Tuesday 10 March 2020

KANYI MAVI SPEAKS ABOUT GROWING UP AS A HIP-HOP HEAD, HER NEW ALBUM KHON'BA AND WHAT TO LOOK OUT FOR IN 2020...




Baamogetswe: Sistren, how are you doing? Would like to kick this interview off by thanking you for agreeing to chop it up with us, I've been meaning to holla at you about it.. for the purpose of the fans an followers, can you give us a brief description of your origins, where you were born, raised etc. 
Kanyi: I was born and raised between Gugulethu and Hazeldean, Cape Town. 
Baamogetswe: How has growing up there impacted or contribute to your love for the culture? 
Kanyi: Much like most South African kids who grow up in townships, music is a part of everyday life. However, when I was a kid, Hip Hop was not fashionable or cool. It was considered foreign, American. As a result, Hip Hop lovers were the black sheep of township life. They gravitated towards each other forming a movement based on mutual love for this misunderstood culture. My love for Hip Hop had nothing to do with my environment, but it definitely helped me understand my environment better. It also gave me the confidence to explore my environment and ultimately express my findings in the music.

Baamogetswe: What it is that you saw or heard that made you fall in love with the culture and at what point did it click that this is something you want to pursue as a career? 
Kanyi: The one thing that made Hip Hop stand out for me was the fact that an emcee could creatively express themselves in more than 4 lines. The 'speak your mind' / 'question the norm' attitude of the music spoke to me. To pursue music full time was a decision I made in 2008. I was working as a journalist and had come to a crossroad where I would either continue as a journalist or give my music a chance. 

Baamogetswe: Your loved around the country for your style of rap, how was this sound discovered, what made you decide that your message would be delivered better in vernacular? 
Kanyi: One of the main elements of Hip Hop is knowledge of self. I took that to heart. Rapping in isiXhosa was bringing Hip Hop closer to me, my home, my people. I would be telling our stories, it just made sense. The French rap in French, Japanese rap in Japanese etc. 

Baamogetswe: My first encounter with your music was when I first heard you on the Driemanskap feature, your style is similar and that's what I think makes it such a good song, how did you meet the crew and is that the only track you've worked on together? 
Kanyi: We rap in the same language, but our styles are different and they work well together. I met Driemanskap on open mic night at a club called 'The Lounge' circa 2003. I featured on 2 tracks on their album 'Iqghabukil' Inyongo' and they featured on 3 tracks on my album 'Iintombi-Zifikile'. We were also part of a Sweden/Southern African super crew called KWAAI along with local artists such as DJ Tha Cutt, DJ Hummer, Mic Substance and King Khosh. Together we released 2 albums featuring the likes of Jack Parow, J.R, Reason and others.

Baamogetswe: a couple weeks ago you dropped a single titled Lobola, great work I must add, can we look forward to a couple more singles? Maybe an album? 
Kanyi: On February 28, I dropped my EP called 'Khon'ba'. The 5 track project features Mananz, Kay Faith, Nyambo and King Khosh on the beats. Then we have some PTA flavour on the mic with BlakLez coming through. Also featured are, Kritsi Ye Spaza who always brings character to a track and Prof.Ceaz. serving serious vocals on Lobola.


Baamogetswe: Can you tell us a bit about what your plans are for 2020, what can we expect from Kanyi Mavi this year?
Kanyi: This year will be filled with a lot of new music, I have another drop set for mid-year which I am excited about. I will also be working more with NKAZANIA this year. NKAZANIA being a movement centred around women in Hip Hop. We'll be doing a lot of events this year. On that note, shout out to Yugen Blakrok, Andi Mkosi, Celeste Mitchell, Eavesdrop and Nonku Phiri.

Baamogetswe: you've been in the South African music industry for quite some time now, can you shed light on some of the challenges  you have faced as a female artist in this industry, do you have any words of advice for up and coming artist looking for a gap into the industry 
Kanyi: I have faced no challenges as a female artist, however I have faced plenty of challenges as an artist. The biggest being an independent artist with no managing, booking or marketing team. Having to source funding for my projects, videos, travel, studios, mastering etc. The challenges are especially tough to overcome with lack of information about things like music rights, publishing - all the different bodies an artist has to register their music to. The business of music has been and still remains the biggest challenge. I would advice young artists to equip themselves with information, so they can move forward a little easier.

Baamogetswe: Is there anybody you would love to work with in the near future, any particular masters of the craft that inspire you and if so who? 
Kanyi: I would love to work with The Roots and Thandiswa Mazwai.

Baamogetswe:On a regular day, when you are not Kanyi Mavi, the African rapping phenomenon what do you get up to? How does a day in the life of Kanyi look? 
Kanyi: I am currently working on putting together a music/art event that will be happening in Gugz this coming March. It will be a first of its kind and I am super excited to be a part of it. I am doing a few features so I have some studio sessions to attend with my blazing 16s. My days consist of paperwork, running around from meeting to meeting and of course some raps along the way.

Baamogetswe: Infinite hiphop and its followers would like to thank you again for taking this time to chop it up with us, thank you for the transparency, we hope that this interview helps you reach more of your fans and followers and potentially expand your following, before we close it off, my famous question . How would you describe your sound in one word? 
Kanyi: CELESTIAL